Klaviyo custom properties reference
Klaviyo integration

Klaviyo custom properties reference

Full list of all custom properties Clubhouse syncs to Klaviyo profiles.

Clubhouse writes the following custom properties to each customer's Klaviyo profile. You can use these in flow filters, segment conditions, and email template personalization.

Properties reference

Property nameTypeDescriptionExample value
clubhouse_points_balanceNumberCurrent redeemable points. Decreases when a reward is redeemed.340
clubhouse_lifetime_pointsNumberTotal points ever earned. Never decreases. Used for tier qualification.2150
clubhouse_tierStringThe customer's current tier name."Gold"
clubhouse_tier_points_neededNumberLifetime points needed to reach the next tier. 0 if at the highest tier.850

Using properties in segments

In Klaviyo, go to Audience → Segments → Create segment. Use "Profile property" as the condition and select the Clubhouse property. Examples:

  • Customers with 500+ points: clubhouse_points_balance is at least 500
  • Gold or Platinum customers: clubhouse_tier equals "Gold" OR clubhouse_tier equals "Platinum"
  • Customers close to next tier: clubhouse_tier_points_needed is at most 100

Using properties in email templates

You can use these properties as personalization tags in Klaviyo email templates. For example, to show a customer their current points balance:

liquid
You have {{ person.clubhouse_points_balance }} points — keep shopping to earn more!
liquid
{% if person.clubhouse_tier == "Gold" %}
  As a Gold member, you get free shipping on all orders.
{% endif %}

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