Using Clubhouse data in Klaviyo flows
Practical examples of Klaviyo flows you can build using points and tier data from Clubhouse.
Because Clubhouse writes loyalty data directly to Klaviyo profiles, you can trigger flows based on changes to any Clubhouse property. Here are three flows worth building first.
Flow 1: Tier upgrade congratulations
Send an email automatically when a customer reaches a new tier.
| Setting | Value |
|---|---|
| Trigger | Profile property changed |
| Property | clubhouse_tier |
| Flow filter | No additional filter needed — any tier change triggers it |
In the email, use the personalization tag {{ person.clubhouse_tier }} to address them by their new tier name. You can also highlight the benefits they now get.
Flow 2: Approaching a reward
Send an email when a customer is close to having enough points for a reward. For example, if your first reward costs 500 points:
| Setting | Value |
|---|---|
| Trigger | Profile property changed |
| Property | clubhouse_points_balance |
| Flow filter | clubhouse_points_balance is between 400 and 499 |
You're just {{ 500 | minus: person.clubhouse_points_balance }} points away from a free reward! Keep shopping to unlock it.Flow 3: Reactivate customers with unused points
Re-engage customers who have accumulated points but haven't purchased in a while.
| Setting | Value |
|---|---|
| Trigger | Date-based (e.g. every 30 days) |
| Segment filter | clubhouse_points_balance is at least 100 AND Last order date is before 60 days ago |
Start with the tier upgrade flow
If you only build one flow, build the tier upgrade congratulations flow. It's the most impactful because customers get recognized exactly when they hit a milestone — which drives the next purchase.
Was this article helpful?
Send feedback →